1) you forget to explain the  SWOT Analysis (can be do as a table or chart). Explain after the Environmental Variable.    2. you forget to explain "Where you are in Product Lifecycle and How that Affects your Marketing Mix". Explain after the SWOT Analysis.    3. In the "  Market Segmentation of the Product" session,  we discuss Synchographics  instead of geographical segmentation for my class. Synchographics means life event based (birth, teenager, graduation, household formation, marriage, childbirth, retirement, death)