question archive he final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem
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he final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a product or service with a marketing research issue for the Final Paper. You may find ideas for topics from the cases found in each chapter of the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue:
Writing the Final Paper
The Final Paper