question archive Case study: For each section, PLEASE follow the format below 1) SWOTT Analysis of the case (Only Opportunities, Threats, & Trends, just ignore the Strength & Weakness) use bullet points and a few sentences to explain each of the point: For example: Weakness: · Low presence in some fast-growing markets · Zara has low presence in some fast-growing markets, such as India, Malaysia
Subject:BusinessPrice: Bought3
Case study: For each section, PLEASE follow the format below
1) SWOTT Analysis of the case (Only Opportunities, Threats, & Trends, just ignore the Strength & Weakness) use bullet points and a few sentences to explain each of the point:
For example:
Weakness:
· Low presence in some fast-growing markets
· Zara has low presence in some fast-growing markets, such as India, Malaysia., Thailand, and New Zealand. The number of Zara stores in these countries are 20,10,11, and one.
· Less aggressive about marketing and sales
· Zara has been less aggressive on marketing, and rather than doing marketing, it is attempting to focusing on responding to customer’s taste and need. This led to high competitive pressure.
· …
· …
2) Define the International Marketing Issue or Opportunity - Not just what is happening, but what is the effect (or potential effect) on the brand or marketing strategy
· Issue 1: one sentence to conclude the issue or opportunity
· One paragraph to explain it
· Issue 2: …
· …
· Issue 3 if applicable