question archive Case study: For each section, PLEASE follow the format below 1) SWOTT Analysis of the case (Only Opportunities, Threats, & Trends, just ignore the Strength & Weakness) use bullet points and a few sentences to explain each of the point: For example: Weakness: · Low presence in some fast-growing markets · Zara has low presence in some fast-growing markets, such as India, Malaysia

Case study: For each section, PLEASE follow the format below 1) SWOTT Analysis of the case (Only Opportunities, Threats, & Trends, just ignore the Strength & Weakness) use bullet points and a few sentences to explain each of the point: For example: Weakness: · Low presence in some fast-growing markets · Zara has low presence in some fast-growing markets, such as India, Malaysia

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Case study: For each section, PLEASE follow the format below

1) SWOTT Analysis of the case (Only Opportunities, Threats, & Trends, just ignore the Strength & Weakness) use bullet points and a few sentences to explain each of the point:

For example:

Weakness:

· Low presence in some fast-growing markets

· Zara has low presence in some fast-growing markets, such as India, Malaysia., Thailand, and New Zealand. The number of Zara stores in these countries are 20,10,11, and one.

· Less aggressive about marketing and sales

· Zara has been less aggressive on marketing, and rather than doing marketing, it is attempting to focusing on responding to customer’s taste and need. This led to high competitive pressure.

· …

· …

2) Define the International Marketing Issue or Opportunity - Not just what is happening, but what is the effect (or potential effect) on the brand or marketing strategy

· Issue 1: one sentence to conclude the issue or opportunity

· One paragraph to explain it

· Issue 2: …

· …

· Issue 3 if applicable

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