Business Management Capstone Outline I

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Business Management Capstone Outline

I. Executive Summary

a. Mission of the Company

b. Business Goals

c. Keys to Success

II. Company Summary

a. Industry History

b. Legal Form of Ownership

c. Location and Facilities

d. Management Structure

e. Products and Services

III. Market Analysis

a. Target Market

b. Industry Analysis

c. SWOT Analysis

IV. Market Strategy

a. 4Ps

b. Price List

c. Promotional Strategy

d. Sales Forecast

V. Implementation Strategy

a. Overall Strategy

b. Monitoring Plan

VI. Financial Statements and Projections

a. Forecasted Profit and Loss Statement

b. Forecasted Balance Sheet

VII. Financial Report

a. Financial Projections

b. Financial Position

c. Estimated Capital/Investment Needs

VIII. References