Question 1: Prepare a brief analysis of the coffee industry using the information provided on industry trade association websites. Based upon information provided on the websites of these associations, briefly discuss the nature and strength of each of the five competitive forces.

Question 2: The National Restaurant Association publishes an annual industry factbook that can be found at www.restaurant.org. Based on information in the latest report, does it appear that macro-environmental factors and the economic characteristics of the industry will present industry participants with attractive opportunities for growth and profitability? Explain.

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