question archive 1) Based on the case and the chapter text, which option from Ansoff’s strategic opportunity matrix did Nintendo engage in when it launched the Wii U? 2
1) Based on the case and the chapter text, which option from Ansoff’s strategic opportunity matrix did Nintendo engage in when it launched the Wii U? 2
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1) Based on the case and the chapter text, which option from Ansoff’s strategic opportunity matrix did
Nintendo engage in when it launched the Wii U?
2. If Nintendo decided to develop a wholly redesigned Wii U console and then double its advertising
efforts worldwide, which of the two marketing mix elements would be utilized? Explain in detail.
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Answer:
1.
This strategy is based on the company’s belief that what consumers want is games, not all of the
other trappings. Ansoff’s idea was to bring back childhood memories to gamers.
2.
Nintendo should engage in the idea that this new Nintendo can be played with other players
worldwide. The idea shouldn’t be a game that the player can win, and then move on to another
game. The focus should be driven by letting these players know that you can enjoy this game
forever, and never get tired of it. Let the gamers know that every gaming experience will be new.
