question archive 1) Based on the case and the chapter text, which option from Ansoff’s strategic opportunity matrix did Nintendo engage in when it launched the Wii U? 2

1) Based on the case and the chapter text, which option from Ansoff’s strategic opportunity matrix did Nintendo engage in when it launched the Wii U? 2

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1) Based on the case and the chapter text, which option from Ansoff’s strategic opportunity matrix did

Nintendo engage in when it launched the Wii U?

2. If Nintendo decided to develop a wholly redesigned Wii U console and then double its advertising

efforts worldwide, which of the two marketing mix elements would be utilized? Explain in detail.

Option 1

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Option 2

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