Please read the article and answer the following 2 question and please use 5 of key term below in the answer

3-38. What target market does Embrace seek to serve and how attractive is that market?

3-41.If you were asked to conduct a financial feasibility analysis for Embrace, what issues would you consider to complete this analysis and why are those important? Incorporate case discussion and at least 5 key terms (Bold) from the chapter.

concept statement

concept test

confirmation bias

feasibility analysis

financial feasibility analysis

pur-new-sol

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