question archive Social media can be an effective communication strategy, but you need to use the right media channels for your specific audience

Social media can be an effective communication strategy, but you need to use the right media channels for your specific audience

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  • Social media can be an effective communication strategy, but you need to use the right media channels for your specific audience.
  • Use research to determine the social media channels that best reach your target audience. Use this information to develop a social media communications plan for the company or product for your hypothetical business.
  • You may wish to review the Checklist for Choosing the Right Social Networks [PDF]. provide a resource

 

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