Consumer Behavior assignment

We have to create a holiday package using an e-consumer application (Booking.com, Agoda, TripAdvisor, or others e-consumer apps). This app will manage for this family to travel to multiple countries and choosing for them best packages, for example to Europe country (Switzerland, Italy, Spain) for a group of people husband and his wife and kids.

· In the main discussion part, we should focus more in the:

1. An analysis of the decision-making process of a potential E-consumer in relation to a holiday package.

First part decision-making process , here will focus on who is paying the trip? who create this idea to travel? Who is the initiation and others of decision-making process must be written?

2. An analysis of the factors affecting the E-consumer decision-making process.

In this part, what are the positive and negative they face. For example, the budget was suitable, do they get any connections error while doing their packages, was the trip cancelled and get some troubles, another positive is less time to book online.

2. Discussion of the current regional or global trends that influence the consumer decision to select a particular tourist package.

In this part we can relate Coronavirus as an example of global trends issue that the family will face after travelling in the particular destination.

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