What were the goals of Enron corporation in 2000? before the fraud

 

Enron operates networks throughout the world to develop and enhance energy and broadband communication services. Networks, unlike vertically integrated business structures, facilitate the flow of information and expertise. They can spot market signals faster and respond more quickly. Networks empower individuals, freeing them to craft innovative and substantive solutions to customer problems. Networks are the foundation of their knowledge-based businesses, and they provide exceptional returns and value for their shareholders

Enron Broadband Services:

Enron's goal is to be the premier provider of high-bandwidth services and applications worldwide. Deploy the most open, efficient global broadband network, the Enron Intelligent Network. Be the world's largest marketer of bandwidth and network services. Be the world's largest provider of premium content delivery services. The business model it follows is the one it used to create liquid markets for natural gas and electricity. It is establishing benchmark bandwidth contracts and making a market in bandwidth. It initiated the first bandwidth trade in December 1999. The market for bandwidth intermediation will grow from $30B in 2000 to $95B in 2004. With it's head start, it expects to become the leader in this field.

Enron created EnronOnline, the first global transaction system to bring worldwide energy into the internet age. Customers have complete 24-hour--a-day computer access to Enron's prices in all Enron global wholesale markets. In late April 1999, Enron's head traders sense the time is right to advance to the next level of wholesale energy transactions. Its goal is to break down geographical boundaries and connect Enron's worldwide trading capability and customer base via the internet, while ensuring compliance with international regulatory and cultural restrictions.