Assignment Task – Essay

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Assignment Task – Essay. Maximum word count: 1,000 words
Task 1.1 Business question (300 words)
In a brief statement, introduce your chosen case study. In your response, include the following.
• Its key products or services, market(s) of presence and major issues or challenges it has to deal with at the moment.
• A specific business question, which can be addressed by the application of data analytics, and its expected impact on solving the above defined issues or challenges.
• Business data, logic and knowledge artefacts which should be involved in addressing this question.
Task 1.2 Analysis of data collection instruments (700 words)
Design and analyse specific data collection instruments for the acquisition of datasets which would be used in solving the business question stated in Task 1.1. You are required to identify two or more separate data collection instruments complementing each other in the process of data acquisition. Either the automated or designed instruments, or a combination of both, can be employed in this data acquisition. As a result, your data model should incorporate two or more different datasets. In your response, include the following.
• Proposal of two or more data collection instruments.
• Critical evaluation of these instruments, justifying their relevance and effectiveness for addressing the business question stated in Task 1.1.
• Potential limitations and issues associated with the proposed approach to data acquisition.