question archive Discuss ways in which the PEST analysis and the marketing research that a company conducts will impact the marketing mix of the organization

Discuss ways in which the PEST analysis and the marketing research that a company conducts will impact the marketing mix of the organization

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Discuss ways in which the PEST analysis and the marketing research that a company conducts will impact the marketing mix of the organization. What challenges and opportunities do you think may become apparent at the completion of a PEST analysis?

 

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