question archive From the article "JC Penney's Buzz is Gone for Good", explain why the company is in trouble using the elasticity concept

From the article "JC Penney's Buzz is Gone for Good", explain why the company is in trouble using the elasticity concept

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From the article "JC Penney's Buzz is Gone for Good", explain why the company is in trouble using the elasticity concept. What is the difference between the customers of companies like JC Penney and Macy's and the customers of companies of Apple and how does this difference affect these companies' ability to keep prices high?

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