Assessment       Student’s Name Institutional Affiliations Instructor Course Date                         Assessment Criteria Used In Selecting Among the Many Homerun

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Assessment

Criteria Used In Selecting Among the Many Homerun.Com Strategic Possibilities

The company should start by incorporating E-commerce. It will allow HomeRun.com team to link and connect with an extensive number of customers. In the emerging global market, e-business and e-commerce have increasingly developed into a necessary prerequisite in business strategy and an avenue of economic growth. The integration of this electronic-based business will ensure that HomeRun.com can revolutionize its relationship with its customers. It will guarantee greater participation and mass customization of goods and services (Smith, 2020). By having a chance to provide discounts to the local community, electronic and digital marketing is an appropriate way to connect with the domestic consumers who are on the hunt for goods and services. HomeRun.com should take advantage of various social media platforms in advertising and promoting its products and services through what is called strategic positioning.

Homeland Possible Strategy Option

The most appropriate strategy is differentiating its products by engaging deeper into membership rewards and social gaming. HomeRun.com should look to improve the quality of its products by delivering minute differences such as speed, power, better service, and performance. Diving deeper into social gaming will ensure that the company creates value (Smith, 2020). It will also leverage the durability and cost-saving nature of the product concerning its competitors hence attracting more customers. Exploring the level of social traffic is one way that HomeRun.com could determine whether it should expand its merchant pages or not. In other words, if the company does not have a loyal customer segment, they should not engage in expanding internationally. Without a consistent and loyal consumer base, the company cannot have the required traffic to implement the growth and expansion of the merchant pages. As such

The Best Diversification Technique for Homerun.Com

Because of the challenges involved in maintaining the company reputation and market saturation, HomeRun.com should prefer entering into a partnership with local companies. Partnering with a local company will imply that there is more flexibility. The company will have more partnership models to choose from. Considering that HomeRun.com will be working with local companies, the idea of sharing premises or office space is viable relative to if partners emanate from different regions. HomeRun.com should be careful when entering into the saturated market initially. Considering the level of competition in the market, the company may incur challenges when attempting to penetrate into an international market (Smith, 2020). Expanding business globally will make HomeRun.com incur additional costs, face international and regulatory compliance issues, experience language and cultural differences, and the local competition

The Self-Service Platform That Allows the Company to Run Their Own Proprietary Deals

In a saturated market, a self–service portal could play an instrumental role in improving customer relationships with the company. It has been an interacting part of recent transformation in customer service. The contemporary customer anticipates having a personalized experience whenever they purchase a product or a service. In essence, this does not only imply that they want the company to know them personally; they need the company support team to be available on their most convenient channel. As such, it would be crucial for HomeRun.com to implement an Omni channel customer self-service portal. In doing, so, the company will choose the channel they believe will cater to or meet the demands and needs of its customers (Smith, 2020). The self-service portal will also benefit the company since it enables specialization on the part of customer service representatives. It also reduces the cost involved in the construction and repair of a service center, among others. However, the company should ensure that they have regularly updated the self-service portal to leverage the provision of easy and quick answers.