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Sociology
QID: #77006
Subject: Sociology
Status:
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Elmore Stoutt High School
Business Education Department
POB – GRADE 12
Project Marketing Mix
Investigate the product given to you by your class teacher. Analyze the product using the marketing mix using the questions below. Students work in groups of 3 or 4 depending on the size of the class.
Pricing
1. What are the various prices the product is sold for? (Show proof of the various prices.) (2 marks)
2. Describe the pricing strategy used by the company for this product. (3 marks)
Place
3. State THREE places where this product can be bought. (Show proof of each) (3 marks)
Promotion
4. State the target market(s) this product sold to. (2 marks)
5. State ONE public relation method used by the company. (2 marks)
6. State two forms of advertising used to promote the product. (Show Proof) (2 marks)
Product
7. Fully describe the product you were assigned. (2 marks)
8. Explain and show how the product is packaged? (3 marks)
9. List and show the information contained on the label? (3 marks)
Grammar and spelling (3 marks)
Presentation
Group participation (2 marks)
Creativity (3 marks)
Written presentation: Grammar and spelling (3 marks)
TOTAL 30 MARK
List of Products
1. Play Station 5
2. Apple watch series 5 GPS
3. Apple Airpods with charging case
4. Beats by Dre Wireless Solo3 Headphones
5. Kipling Backpack
6. Pandora charm bracelet
7. Chuck Taylor All Start Unisex Converse sneaker
8. Nike Air Max 97
9. Nike’s Air Huarache
10. Coach Handbag
11. Never Full Louis Vuitton handbag
12. Haagen Dazs Ice Cream
13. Ben & Jerry’s Ice Cream
14. Trefle (BVI) – Whispers of Summer Collect
15. Dell XPS 15 Laptop
16. IPhone 11
17. Samsung Note 20
18. Tide Laundry Detergent
19. Whirlpool Washing Machines
20. EC Soap Co (BVI)
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