Analyze and explain what social media information systems, social...

 

1. Analyze and explain what social media information systems, social media providers, and social networks are. Identify and describe three SMIS organizational roles. explain the nature of the five components of SMIS for each of the three SMIS organizational roles.
2. Summarize how social media contributes to sales and marketing, as well as customer support. Identify and explain SM risks for each activity.
3. Describe two sources of SM risk. Explain how internal use of social media can create risks to information security, organizational liability, and employee productivity.

1. Analyze and explain what social media information systems, social media providers, and social networks are. Identify and describe three SMIS organizational roles. explain the nature of the five components of SMIS for each of the three SMIS organizational roles.

•  A social media information system (SMIS) is an information system that supports the sharing of content among networks of users. 
• Social media providers are the companies that operate the SM sites (i.e. Facebook, Twitter, LinkedIn, etc.). provide platforms that enable the creation of social networks.
• Social networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. It is a social relationships among people with common interests.
• Three SMIS organizational roles. 
  • Social Media Providers- platforms that enable the creation of social networks.
  • Users- includes organizations AND individuals that use SM to build relationships. Organizations hire staff to promote products, build relationships, manage their image.
  • Communities/SM Sponsor- SM communities are formed based on mutual interests and transcend familial, geographic, and organizational boundaries
•   Five components of SMIS for each of the three SMIS organizational roles.

2. Summarize how social media contributes to sales and marketing, as well as customer support. Identify and explain SM risks for each activity.

• Social media present great marketing opportunities for businesses of all sizes. You can use social media to:
  • promote the name of your brand and business
  • tell customers about your goods and services
  • find out what customers think of your business
  • attract new customers
  • build stronger relationships with existing customers.
• Risks of using social media these include:
  • wasted time and money for little or no tangible return
  • the rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others)
  • legal problems if you don't follow privacy legislation and the laws regarding spam, copyright and other online issues.

3. Describe two sources of SM risk. Explain how internal use of social media can create risks to information security, organizational liability, and employee productivity.

• Sources of SM risk
  • Employees. Employees can disseminate proprietary information that harms the reputation of the organizations.
  •  Organizations. Each organization should manage its social media presence to avoid public relations disasters.
• Social media can create risks to information security
  • Malicious apps, spyware, and viruses have made their way onto social media and into related apps as well. While it's not easy to pass viruses through Facebook or LinkedIn, it's easier for hackers to compromise the apps your employees may have on their smartphones that allow them to post to these sites.
• Social media can create risks to organizational liability
  • Hacking. Because social media is an online tool, it leaves users open to risks such as viruses, malware, phishing scams and identity theft. Hackers may use social networks to spread malicious code, compromise users' computers or access personal information about a user's identity, location, contact information and personal or professional relationships.
• social media can create risks to employee productivity.
  • One inappropriate or inflammatory post from an employee or disgruntled client can generate significant backlash which can then go viral. Most companies agree that inappropriate social media use can pose a serious reputational risk. Additionally, an employee who belittles the products or services of a competitor could make a business liable for damages relating to defamation.

Social media (SM) is the use of information technology  to support the sharing of content among networks of users Social media enables people to form communities, tribes, or hives, all of which are synonyms that refer to a group of people related by a common interest. Social media sponsors are companies and other organizations that choose to support a presence on one or more SM sites. 

Social media is important because it allows you to reach, nurture, and engage with your target audience — no matter their location. When a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales, and revenue. Social Media plays a crucial role in connecting people and developing relationships, not only with key influencers and journalists covering your company's sector, but also provides a great opportunity to establish customer service by gathering input, answering questions and listening to their feedback.