question archive Please find an article that relates to any of the topics that is discussed in the first four chapters and answer the following questions: What topic is this article related to from the class? How is this topic related to the class? What are the three main points of the article Microsoft Word format
Please find an article that relates to any of the topics that is discussed in the first four chapters and answer the following questions: What topic is this article related to from the class? How is this topic related to the class? What are the three main points of the article Microsoft Word format
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Please find an article that relates to any of the topics that is discussed in the first four chapters and answer the following questions:
- What topic is this article related to from the class?
- How is this topic related to the class?
- What are the three main points of the article
Microsoft Word format. Your writing should be one full page long double spaced, 12 pt font with times new roman.
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Article Review
The article by Arrow and Aronson relates to the topic of market segmentation from the class. It specifically addresses demographic segmentation about culture and ethnicity. Demographic segmentation is related to the class as a significant factor influencing consumer behavior and reaction to various marketing strategies (Kardes, Cronley & Cline, 2011). The article, therefore, addresses several important differences between advertisements in the United States and the United Kingdom. The main points addressed by the article are the differences in customers' culture, reactions, and the nature of the advertisements.
In terms of culture, the differences in the advertisements reflect what is acceptable and what the people find appealing and attractive in each region. For example, American advertisements are mainly associated with complete and brutal honesty, while sincerity in the UK gets concealed through acts such as smiling and empathy (Arrow & Aronson, 2016). Customers in the UK would find the nature of American advertisements a bit uncomfortable and against their way of living. Regarding customers' reactions, the article explains that some of the advertisements from the US would spark unexpected responses in the UK vice versa. The reactions are directly connected to the culture and the differences in the lifestyles in the two countries.
Finally, the article addresses the fact that there is a massive difference in the advertising styles in the two countries following the differences in cultural demographics. For instance, the humor used in the advertisements is different in the two countries, as companies stay conscious of customers' perceptions. The article reflects the impact of cultural and ethnic differences in marketing. Therefore, while planning to venture into an international market, it is important to research the customers' preferences and culture before settling on a marketing strategy.
