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Nike: Just Do It.

Nike's sales peaked in 1988 at $800 million, but by 1998 they had risen to $9.2 billion. Even though it was short and sweet, the song "Just Do It." encapsulated the feelings that many people had while exercising, and many people still do (Kilman,). Not interested in going the full five miles? Don't think about it; just do it. Not interested in lugging your stuff up and down four flights of stairs? Don't think about it; just do it. Pushing ourselves past our comfort zones is a slogan we can all get behind. https://blog.hubspot.com/hs-fs/hubfs/nike-just-do-it-1.jpg?width=560&name=nike-just-do-it-1.jpg

Coke: Share a Coke

As part of the 2011 Share a Coke marketing effort, Coca-Cola customized each bottle with the 150 most popular Australian names (Crawford, 2020). Since then, Coke's trademark font has been used to put first names on the fronts of its bottles and cans in the United States. You can also order customized Coke bottles with your name or the insignia of your school from the Coke website. This advertisement has nothing written on the white paper. https://blog.hubspot.com/hs-fs/hubfs/share%20a%20coke%20advertisement.jpg?width=584&name=share%20a%20coke%20advertisement.jpg

Absolut Vodka: The Absolut Bottle

Even though it didn't have a distinctive shape, Absolute managed to make its bottle the world's most recognizable one. Print advertising featuring bottles "in the wild" were so popular that they continued to run the campaign for another 25 years. This is the world's longest-running advertising campaign, with over 1,500 adverts in total. So, I suppose, if something isn't broken, there's no need to fix it. https://blog.hubspot.com/hs-fs/hubfs/absolut-paris.jpg?width=330&name=absolut-paris.jpg

 Anheuser-Busch: Whassup (1999)

Commercials for the beer brand Budweiser initially aired in late 1999 and feature numerous friends sipping beer and talking on the phone while "watching the game" on TV.

"What are you up to?" is the starting point for everything. The subject is brought up by someone. Watching the game with a Bud Light, someone states (a bottle of Budweiser). When more of their friends answer the phone, "WHASSUP!" becomes a legendary slogan for beer drinkers, and it appears on sports networks around the country for the next few years.https://youtu.be/ikkg4NobV_w

Miller Lite: Great Taste, Less Filling (1974)

A new market for your goods isn't as difficult as you would think. A company called MillerCoors achieved exactly that in the light beer industry, where it now dominates. Great Taste, Less Filling" was a public relations effort that aimed to persuade "manly men" to drink light beer, but they had to contend with the widespread belief that light beer could never taste good. https://blog.hubspot.com/hs-fs/hubfs/miller-lite-campaign.jpg?width=360&name=miller-lite-campaign.jpg

Generally, the advertisements takes place where they are to be used or they are to take place. And the main theme of the advertisements is to take draw attention and create enjoyment like for the whoever is taking. The language used provides generally the whole idea about the items being advertised.

 

 

 

Reference

Crawford, R. (2020). Coke and the media. In Decoding Coca-Cola (pp. 59-76). Routledge. Kilman, S. Just Do It.