Part 1: Read a topic from Chapter 15 and write a summary on it

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Part 1:

Read a topic from Chapter 15 and write a summary on it.

Also, provide a graduate-level response to each of the following questions:

Imagine designing a conjoint for your b-school’s café. In particular, you’re in charge of the daily pizza orders. Pizzas are tricky—while they’re a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students’ likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your café managers could order every morning. The student body knows you’re responsible—how do you make most of them happy?

Part 1 needs to be 500 plus words and APA format (refer chapter 15 from the Marketing Management textbook)

Part 2:

Create a short customer satisfaction survey for the B2B and B2C customers of a company selling laptops or similar products. How do these surveys differ from each other?

Part 2 needs to be 600 plus words and APA format (refer chapter 15 from the Marketing Management textbook)