An assessment of the internal and external data provided in the case

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1. An assessment of the internal and external data provided in the case. Is this enough to make a reasoned marketing decision? What else, if anything, is needed to make a more accurate marketing decision?
2. A discussion of what organizational culture adjustments are necessary for data-driven marketing to be successful in this case.
3. A summary cost-benefit analysis. Is the return worth the marketing effort?