assignment details Product and Place (Distribution) You will only begin this assignment in this unit

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Product and Place (Distribution)

You will only begin this assignment in this unit. No paper is due until Unit 8.

Product is the first element of the marketing mix. In anticipation of submitting your assignment paper for Unit 8, you will start working on Part 1 of your assignment regarding product in Unit 7. You will complete Part 2 regarding distribution in Unit 8 and submit Parts 1 and 2 as one document in Unit 8.

Unit 7: Part 1:

Begin your research, but no deliverable is due in this unit. In anticipation of submitting your assignment for Unit 8, you will conduct some research. This week you will start working on Part 1 (steps 1–2) of your assignment. You will complete Part 2 (step 3) in Unit 8 and submit Parts 1 and 2 (steps 1–3) as one document in Unit 8.

The following Course Outcomes are assessed in this assignment submitted in Unit 8:

MT219-4: Apply product and place Marketing Mix elements to a product or service.

GEL-6.02: Incorporate outside research into an original work appropriately.

Your task is the following: Based on the reading in the text and the learning activity regarding the marketing mix, select one of the provided products or services and answer the checklist items thoroughly to complete the assignment that will be submitted in Unit 8.

Checklist: The Product

Step 1: Select one of the following products for this assignment for the fictional company Proserve Corp.

-A new cool mist humidifier that reduces dry air and also serves as an air freshener. Presently, the scents come in mint, apple, spice, and cinnamon.

-A new toothbrush that dispenses toothpaste automatically onto the toothbrush with a small button on the handle. The toothpaste comes in a variety of flavors, including cinnamon, peppermint, spearmint, and bubble gum.

-A new wireless headphone and microphone that fit in the palm of your hand and have superior output and volume.

-A new foldable chair that can be carried in one hand, weighs 1.5 lbs. and holds up to 300 lbs.

-A new transcription tool with 98% accuracy.

Step 2: Apply product elements to make this product complete by responding to the following:

• Describe the type of product you selected and include product attributes: quality, features, benefits, style, and design.
• Provide a proposed product line (depth) and product mix (the 4 P’s; width) for your good. See Exhibit 10.1 in the text.
• Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).
• Provide a packaging plan and any warranty or copyright involved if applicable.

Minimum Submission Requirements:

This part of the paper due in Unit 8 should be a minimum of 1½–2 pages (i.e., 350–500 words) and use current APA format and citation style. Your paper should include headings.

Preview the Assignment grading rubric located in the Course Resources area.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.

Unit 8

 

Unit 8, Part 2: Continued from Unit 7 Assignment 

You can review Unit 7: Part 1 summarized.

Assume Proservice’s new product you selected in Unit 7 initially used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following:

Step 3: Place (or distribution)

• Discuss three different distribution models available for getting the product from the producer to the consumer.
• Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide 2–3 direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA 7th edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format.
• Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.
• Provide at least one distribution model that would be most effective for the Proservice’s new product. Explain why it would be most effective. 

Access the Assignment grading rubric located in the Course Resources area.

Provide an original minimum 3-page paper or a minimum of 700 words (comprising Unit 7, Part 1 and Unit 8, Part 2), with additional title and reference pages using current APA format and citation style.

Submit your paper to the Unit 8 Assignment Dropbox.

Disclaimer: This exercise may include actual companies and brand names solely for instructional purposes; this exercise is not associated with any such actual company or brand name. All trademarks remain the property of their respective owners.