Question No: 03 Answer the following questions based on PRICING. DON'T WRITE MULTIPLE ANSWERS. a. When Yardley's printed the ad for their perfume in the newspapers, the caption read, "WAS $125, NOW $100." What kind of a promotional pricing did Yardley's use? b. An oven manufacturer who has invested $1 million in the business wants to set a price to earn a 20 percent return on investment, specifically $200,000. What pricing method should it choose? c. When Sony introduced its OLED TV, it was priced at Rs. 1,50.000.-. This allowed Sony to earn the maximum amount of revenue from the various segments of the market. Few months after the introduction, the price had come down to Rs. 1,00,000/-. What kind of a pricing objective did Sony adopt? d. XYZ retail store offers all products at $1 less than its competitors. The store never runs promotional campaigns or offers special discounts. XYZ retail store is following which pricing method e. Taj Mahal is a popular tourist attraction in India. It charges higher entry rates for tourists compared to locals. This form of price discrimination is known as which pricing f. When Starbucks carries a different price with respect to whether the consumer purchases it in a fast-food center or a vending machine, then this form of price discrimination is known as which pricing [6 X 1 = 6]

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