question archive This is a subjective question, hence you have to write your answer in the Text-Field given below
This is a subjective question, hence you have to write your answer in the Text-Field given below
Subject:SociologyPrice: Bought3
This is a subjective question, hence you have to write your answer in the Text-Field given below. Read the below caselets and identify the type of method used to arrive at the marketing communications budget. DON'T WRITE MULTIPLE ANSWERS. [2*1.5 = 3] a Pooja is the marketing officer of ABC Cosmetics. She is meeting with Sam, the financial officer to decide on the company's marketing communications budget. They decide to ignore the role of marketing communications as an investment and their immediate impact on sales volume. b. Pooja is the marketing officer of ABC Cosmetics. She is meeting with Sam, the financial officer to decide on the company's marketing communications budget. They decidesto go with the most defensible approach.
