question archive The world is shifting to “sustainable capitalism - an economic system in which value is created in a sustainable manner”

The world is shifting to “sustainable capitalism - an economic system in which value is created in a sustainable manner”

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The world is shifting to “sustainable capitalism - an economic system in which value is created in a sustainable manner”. Business is meant to profitably solve the problems of people and the planet, not profit from creating problems. To complete BUS B328F, you are expected to showcase how this fundamental reorientation of the purpose of a company can be turned into reality. You are, therefore, required to propose a new business that creates value for the society. The business idea should meet ALL of the following criteria: ? Your idea can be EITHER a new business from scratch OR a new operation (a new product and/or service) of an established business; ? Your idea must not be identical to any existing business operations in Hong Kong; ? Your idea must be tied to one or more of the 17 United Nations Sustainability Development Goals (UNSDGs) (Reference: https://www.un.org/sustainabledevelopment/sustainable-development-goals/) ; and ? Your idea must be feasible meaning that, with your technological know-hows and the resources you can access, you can develop a prototype for testing and experiments. Prepare a completed one-page lean canvas developed by Alex Osterwalder. You then elaborate each of the following items presenting a complete picture of your business idea and its model: 1. Problem(s)/Need(s): Describe precisely the pain points people have in performing certain activities. Explain why it is worth solving. 2. Solution(s): Describe precisely what you are going to do and explain in detail how it is different from the existing solution. 3. Unique Value Proposition: Describe precisely what value your product/service has for your customers/clients. 4. Customer Segment(s): Describe precisely whom you are going to serve and their demographic and psychological characteristics, if relevant. Identify as well the early adopters, if applicable, whom you need to reach first. 5. Channels: Specify briefly how you will reach these customers/clients. 6. Revenue Streams: Describe what you receive in return for your offer, from whom, how and when. 7. Cost Structure: Describe what your fixed and variable costs are. [No figures are required in Assignment 1] 8. Key Metrics: Specify the key measures that you use to monitor progress and define milestones in your business. BUS B328F Assignment 1 4 / 4 9. Unfair/Competitive Advantage(s): Describe how you will defend against competition and whether you will master some “know-hows”, if any, which cannot be easily copied. 10. Potential Risks: Describe the difficulties in putting the idea in practice and the risks you foresee. Marking will be based on clarity of the business model; and its originality, feasibility and sustainability.

 

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