• Select any one company from Saudi Arabi and discuss the impact of Covid-19 on its existing      business strategies and business models. 

 

Impact of Covid-19 on Business Strategies and Models

Covid-19 has affected business around the world. Some of the most affected businesses are retailers or businesses with direct contact with consumers. Tamimi Markets, a grocery store in Saudi Arabia, has faced the brunt of Covid-19 and was forced to make a series of changes to accommodate the changing business climate. Shumsky et al. (2021) posit that retail stores have adjusted to the Covid-19 pandemic by adjusting their in-store layout to allow for less interaction. Additionally, airflow dynamics were considered by some stores to ensure less risk of infection (Shumsky et al., 2021). Tamimi Markets made the relevant adjustments to the changes necessitated by the pandemic. These changes include changing layouts and including digital payment methods. Bobby Rajendran, the general manager of Tamimi Markets, posited that the retail firm prides itself on cleanliness, store layout, and meeting consumer needs with a wide variety of products. Therefore, using the example of Tamimi Markets, one can decipher the vast impact of Covid-19 on retail firms and their business models.

Questions

Are the changes in business strategies sustainable?

What does the future look like for Tamimi Markets and other retailer firms post-Covid-19?

How can retailers participate in encouraging vaccination and other preventive measures for Covid-19?

Suggestion

I would suggest an online platform for Tamimi Markets to supplement physical shopping. Because many people are still wary of excessive interaction, the new shop in Tabuk should come with an online platform for the firm. An online platform also provides Tamimi Markets with a marketing platform unequaled by physical methods and a way to understand consumer tastes and trends quickly.