subject - capstone project

our topic is a multicultural association in the youth program

The Statement of Work highlights the key areas of digital that your group will develop for the client after determining client needs:

• Identify 2 key areas to develop. These areas must be important to the client and part of the learning from your courses in the Digital Marketing & Marketing Analytics program. For example, website design, video production, content marketing strategy, search engine marketing strategy, etc.
• Outline how each area will be incorporated into your digital marketing plan report.
• Highlight why each area is important to your client.
• List key digital tools and apps for each area.

Answer:

Digital Marketing is fortunate enough to fall within a medium that facilitates the practice of analytics. Whether it's Website design, video production, content marketing strategy, search engine marketing strategy, etc. Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity.

The key area important to the client in digital marketing and marketing analytics are:

Website Design 

 The most fundamental building block of any business in the modern media ecosystem is the website. Customers no longer use corporate websites just for contact information, but for product inquiries, conversations with other users, and even consumption of relevant content. In this way, the corporate website has become one of the most valuable digital marketing tools, delivering engagement and information in exchange for insight and data.

This area is important Because

• Consistent branding : First impressions count — how does your website stack up, The look and feel of your website should be consistent with all other marketing materials including whitepapers, product sheets, etc. Is your branding communicating the right message about your business.
• Conversion rate optimization (CRO). Conversion rate refers to the percentage of website visitors who take a desired action such as purchase a product or sign up for an email list. Effective web design can help improve the layout, text, and online forms to improve your conversion rates and increase sales.
• Advertising. If you have run any pay-per-click advertising campaigns that lead visitors to visit your website, you know the importance of landing pages. The click from the ad to the landing page should be seamless and direct visitors to take a desired action. Often, the ad may have a different look and feel from the website, leading to a 'disconnect' for the visitor.
• Effective web design ties together various components of your digital marketing plan and helps elevate the user experience to entice them to come back time and time again - a sign of a well-designed website.

Key Digital Tools and Apps for Website design :

• Email Marketing
• Display Retargeting
• Programmatic Advertising.
• Website Testing.
• Wing
• Woo box

search engine marketing strategy: Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it's never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.

This area is important Because :

• Visibility and Ranking :One of the most important functions of SEO is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.
• Web Traffic : Increased web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and rankings. Consider this for a moment: nearly 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks.
• Authority :The concept of authority is relatively new in SEO, but it's becoming increasingly important to search engines because it's becoming more important to web users. Essentially, authority means that your website is trustworthy, high quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be, and the more prospects will come to trust your brand.
• Creating a Better Visitor Experience :Another reason SEO is critical is because all the time you put into generating great content and optimizing your site with on-page SEO improves the usability of your site, and this creates a seamless and positive customer experience.

Key Digital Tools and Apps for search engine marketing strategy  

• Google Analytics
• Moz Check My Listing
• Google Page Speed Insights
• Similar Web
• SEO Site Checkup
• Google Search Console