1) Identify the major competitors in the blue jeans market

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1) Identify the major competitors in the blue jeans market.

2. Who has the leading market share, whose shares have declined?

3. What segmentation is (has) occurring/occurred in the blue jeans market and why?

4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?

5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?

6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?