You are an administrator of a primary care office that serves the homeless population. You are working with your senior leadership and marketing teams to develop a plan to market your services so as to reach as many homeless people in your community as possible. Please address the following questions:

1)Who would be the stakeholders you would approach?

2)What would be the controllable and uncontrollable variables?

3)What would your communication plan look like?

4)Would you incorporate data? And if so, what type?

Who would be the stakeholders you would address?

Elderly and children for being the most vulnerable population.

What would be the controllable and uncontrollable variables?

Controllable variables are those over which the company exercises control. In general, the most important are known as the 4 ps, product, price, place and promotion. The product must be in accordance with the market in addition to the demands and needs of the consumer.

UNCONTROLLABLE FACTORS: These are difficult to control, that is, they are not within the reach of anyone to change them to achieve better results.

• What would your communication plan look like?

Expand and strengthen the process: it will be the guide that guarantees the required frequency according to each topic and each audience, the balance between virtual or face-to-face, the need to use printed or digital tools, etc. Here we find another challenge, to be disciplined in the execution of the plan, being key to have a team of communication professionals dedicated to the implementation of the communication plan.

Strengthen leaders as the main communicators.

Feed the conversation system with content that generates interest and learning.

• Would you incorporate data? And if so, what kind?

Would not incorporate data