Amazon.com: An Internet Giant Fine-Tunes its Strategy

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The 5 Ps of marketing (2018, August 16). Australian Government Business. Retrieved from: https://www.business.gov.au/marketing/advertising/the-5-ps-of-marketing
Fleerackers, T. (2010). Case: Amazon.com. Retrieved May 23, 2016, from https://flatworldbusiness.wordpress.com/flat-education/intensify/creating-a-flat-business/case-amazon-com/

Case Questions

Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers?
Describe Amazon's evolving business strategy. Why did the company change its strategy?
Conduct research and discuss the different markets that Amazon.com is expanding into (Books, Video, Music, General Merchandise, Cloud Computing, Devices). Discuss the competitive advantage that Amazon.com has in these diverse markets. Is the competitive advantage in each the same? Address why or why not.
Product Marketing is based upon the five P's (Product, Place, Promotion, Price, and Profit). Discuss the Amazon.com approach to each and how this contributes to competitive advantage.
Do you think Amazon can continue to be successful? Explain your answer.

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