question archive Security, Inc
Security, Inc
Subject:FinancePrice: Bought3
Security, Inc. is an internet security provider. An annual subscription to protect one PC or MAC is priced at $50. The annual retention rate is 96%, and the annual discount rate is 7%. Security% marketing director has determined that the CLV of a new customer should be $138 to meet long-term objectives. What does the annual contribution need to be in order to meet the CLV goal?
