Read Ch 10, 11 ONLY out of the attached PDF textbook. Answer the following questions separately:

1) How organization structure effect organizational culture? What is the role of culture in firm performance?

2) Why is the tension between centralization and decentralization of R&D activities likely to be even greater for multinational firms than for firms that compete in one national market? What are some potential mechanisms to resolve these issues?

3) What steps might a company take to be more “open” with innovation? How organization can deal with the disadvantages of taking an open innovation approach?

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