question archive Describe the new marketing strategy that Sanjay Khosla, president of developing markets, implemented at Kraft

Describe the new marketing strategy that Sanjay Khosla, president of developing markets, implemented at Kraft

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Describe the new marketing strategy that Sanjay Khosla, president

of developing markets, implemented at Kraft. Why did this strategy work in countries like China, where brands like Oreo had met with rejection by consumers previously?

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