question archive Market circumstances that make a focused low-cost or focused differentiation strategy attractive are characterized by -a target market niche that is too small to be profitable and offers low growth potential

Market circumstances that make a focused low-cost or focused differentiation strategy attractive are characterized by -a target market niche that is too small to be profitable and offers low growth potential

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Market circumstances that make a focused low-cost or focused differentiation

strategy attractive are characterized by

-a target market niche that is too small to be profitable and offers low growth potential.
-an industry has few or no segments and market niches, thereby precluding the choice of an attractive niche suited to a company's resource strengths and capabilities.
-few, if any, rivals are attempting to specialize in the same target segment.
-intense competition from industry leaders in the niche or focused segment.
-high costs or increased difficulty for multisegment rivals to meet the specialized needs of the target market niche and at the same time satisfy the expectations of their mainstream customers.

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