Solution for QID #8314: Sale reps at American Express life insurance division are fe | StudyHelpMe

Sale reps at American Express life insurance division are feeling the weight of their customers' negative emotions and reactions (fear, anger, etc.) as their products involves dealing with death and such. The company sales number are down, even after encouraging the reps to ignore the customers' feelings and focus on making sales. As a new manager trainee, what solution should be implemented to address this difficult and crucial problem using the concept of emotional intelligence / ability.