Strategy Selection, Organization, and Development Analysis of Amazon

Write a 500-750-word summary of Strategy Selection, Organization, and Development Analysis for Amazon. 

Without prematurely determining and formalizing strategic goals and objectives, begin thinking about possible strategies to capitalize and add value to the organization based on the analysis of this information.

 

Strategy Selection, Organization, and Development Analysis for Amazon

Amazon began as an online platform for ordering books. With time, the organization has transformed by being the most diverse and resourceful e-commerce business, enabling consumers to find and purchase different commodities online. Amazon has constantly been portrayed as a customer-centric company due to its various product lines offered at affordable prices and fast delivery (Flamand et al., 2020). As a result, this has increased the company's growth opportunities in the market. The focus will be providing recommendations of possible strategies that could add value and enable Amazon to capitalize.

Based on Amazon’s approach of reaching diverse clients, the utilization of two main analysis tools, psychographic and behavioral, have helped inform customers’ needs based on previous orders. For instance, the psychographic analysis enables the organization to gather consumers' information on their lifestyle, personality, and views regarding products and how they influence them to make repeat purchases (Flamand et al., 2020). Further, the behavioral analysis offers information regarding factors that influence purchase decisions among the clients. From the customer analysis findings, the organization can improve its capitalization and customer value by improving its marketing techniques. According to Cusumano et al. (2019), the company can achieve this by identifying stable marketing approaches such as leveraging the power of social media in the digital age to reach clients globally. Consumers need to constantly know the products offered and promotions they can enjoy from making the purchases. This can allow the clients to provide their reviews regarding the products enabling other people to relate to them and decide whether to purchase. Notably, the improved marketing strategies could strengthen Amazon’s brand recognition in the market, thus influence consumer purchase behavior, widening the company’s profit margins.

Further, the company can improve the supply chain logistics by letting clients know that they can get their products delivered within 48 hours. With the pandemic disrupting several businesses, Amazon can promote the company’s value by implementing strategies such as contactless delivery. McKinsey & Company (2020) inform that this is an innovative strategy that can enable Amazon to enhance employees’ and customers’ safety during the delivery processes of the ordered products. This could enhance trust and build a positive reputation for the company due to portraying the commitment to comply with the health protocols by the World Health Organization regarding social distancing. For clients in different locations globally, the organization can also improve the packaging and delivery and liaise with clients to handle custom protocols without challenges. Alternatively, the company can consider having a store in every outlet globally through the geographical expansion strategy to target international sales appropriately and minimize the delivery challenges experienced by clients (Flamand et al., 2020). Notably, geographical expansion can allow Amazon to position its niche properly in emerging markets, improving supply chain logistics.

 In conclusion, the mentioned strategies, including improving marketing strategies, enhanced delivery logistics such as contactless delivery, and geographical expansion, can add Amazon’s value and increase income revenue. Hence, the organization must perform market surveys to understand how best to deliver services and meet consumers’ demands.

Strategy Selection, Organization, and Development Analysis for Amazon Outline

1. Amazon began as an online platform for ordering books. With time, the organization has transformed by being the most diverse and resourceful e-commerce business, enabling consumers to find and purchase different commodities online.
2. Based on Amazon’s approach of reaching diverse clients, the utilization of two main analysis tools, psychographic and behavioral, have helped inform customers’ needs based on previous orders.
3. In conclusion, the mentioned strategies, including improving marketing strategies, enhanced delivery logistics such as contactless delivery, and geographical expansion, can add Amazon’s value and increase income revenue.