READ THIS SCENARIO CAREFULLY: (You work as a freelance document designer/writer)

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READ THIS SCENARIO CAREFULLY: (You work as a freelance document designer/writer). A friend who works for Mountainview Foods has brought you some informational material about a new service his employer is offering. It’s called “Personal Shopping Express,” and it’s intended for the store’s customers who need groceries in a hurry but are short on time or capability (e.g., elderly or disabled). It also will allow people who want to avoid crowds and possible COVID exposure the comfort of shopping from home. The service allows customers to call in their order and have it delivered to their home. It is a delivery service; not a pick-up service. It is only available via phone order at present as the store is small with only a basic webpage—online ordering is not an option. Your friend’s boss wants to develop an attractive flyer/brochure that can be mailed or handed out to prospective users of the new service. It’s important that the document you create communicate well to the intended audience. The document needs to fit on one 8 ½” x 11” sheet that’s (a) unfolded, (b) folded once in a tent format, or (c) folded twice as a 6-panel brochure. The document may be double-sided. Designing this document represents an excellent opportunity for you to garner some additional business with the store, because if you do a good job they may be willing to let you design (or redesign) other materials for them. You should devote most of your time to designing the appropriate visual elements, and making sure that verbal and visual strategies work together to respond to the document’s rhetorical situations. If you believe that the verbal elements need some editing, go ahead and revise them. However, be careful not to alter the meaning or remove information that’s important! The information itself may be arranged in any order that you believe will be most effective for the target readers. The manager has asked that you work with this text as you design the flyer/brochure. In an effort to broaden the convenient services we provide, Mountainview Foods is proud to announce the kick-off of our newest service, Personal Shopping Express. Here’s how it works: Perhaps you are in the midst of preparing a gourmet dinner for special friends and discover that you’re out of a crucial ingredient or two—what do you do? Suppose your house guests arrive a day early and you suddenly have several extra meals to prepare—what do you do? What if you want the safest shopping experience possible—how can we help? Call Personal Shopping Express at 719-343-9876 seven days a week between 7a and 11p., and we’ll deliver your order directly to your home. There is a charge of $10 for using the service, and we guarantee delivery within one hour to any place within an 8-mile radius of our store. For your safety and security, our delivery personnel will wear a mask and gloves while handling and deliveringyour groceries, will carry Mountainview ID badges, and will know your order code. You can order any quantity of groceries, supplies and sundries through Shopping Express, with the exception of the usual customer limits on sale items. We’ll bring you fresh fruits and vegetables right off of our supply trucks; we’ll bring you the finest cuts of meat ready for the broiler or packages for next Sunday’s picnic; we’ll bring you light bulbs and razor blades, paper plates and cellophane tape; we’ll even bring you a bag of charcoal for your grill or a battery for your flashlight. If you desire prepared items from Mountainview’s excellent catering service, give us just a few hours’ lead-time. (Forget to buy or make a birthday cake? We can help, and that special someone will be none the wiser.) For your convenience, all Shopping Express orders will be charged to a separate account we will open for you when you first use the service. You will be billed once a month, and automatic checking withdrawal payments are available through most area banks. The best part of Mountainview Personal Shopping Express is that you’ll earn double Frequent Shopper Points for all orders. This means faster acquisition of premiums and discounts, including your promotion to Silver- or Gold-Premier Shopper. (As a Premier, you’ll be eligible for the drawing that will reward some special Mountainview shopper with a weekend cabin vacation in Winter Park.) Note: Mountainview Shopping Express will not be available on the mornings of Mountainview Tornadoes home games. Purpose and Goals: The purpose of this assignment is to gauge your understanding of how the rhetorical situation affects document design. Considering the relationship between audience, content, tone, format, and design is a key element of professional and technical writing, and this course will aim to help you develop strong skills in this area. Specifically, course goals for this assignment include: • • • • • • Project focuses on a defined purpose/subject. Project meets the needs of the readers/users/viewers. Project demonstrates problem-solving by responding appropriately and ethically to a defined rhetorical situation/purpose. Formatting and organization enhances document comprehension. Project shows evidence of proofreading and editing—control of such features as tone, syntax, grammar, punctuation, and spelling. Project shows evidence that the use of software for writing, editing, and designing supports readability, usability, and accessibility of document. (Effective use of tools in MSWord) Specs: Follow the instructions included in the scenario. Note that you may design an 8 ½” x 11” document that is either (a) unfolded, (b) folded once in a tent format, or (c) folded twice as a 6-panel brochure. Revise/shorten the text as needed, but keep ideas that will be important to the store and to potential shoppers. Use visuals to gain attention and help communicate the concepts important to this document. And, very important, keep in mind the targeted audience that the owner mentioned. Font and color choices, as well as inclusion of visuals, must be considered for this assignment. Analysis: On the last page of your submittal for this assignment, please respond (several sentences for each question) to the following: • • • • • Who is the primary audience and what choices in your document were made with the audience in mind? Give examples. Explain, making sure to use the language of design introduced in your readings—arrangement/emphasis, clarity/conciseness, and tone/ethos. What aspect of your final draft are you most pleased with, and why? What aspect are you dissatisfied with, and why? Generally speaking, how comfortable are you designing a clean, attractive document for a defined audience? Explain. Copy your Plain Language checklist/table into this document. Make a brief note for each item to let me know how well you feel you followed this best practice in your submittal.