question archive Analyze a CSR or Sustainability action of a company using theories of consumer behavior
Analyze a CSR or Sustainability action of a company using theories of consumer behavior
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Analyze a CSR or Sustainability action of a company using theories of consumer behavior.
1. Choose a brand/product with a sustainability claim.
2. Analyze this brand/product and the sustainability claim with respect to (1) perceptions, (2) associations, (3) consumers' goals, (4) choice/purchase behavior, and (5) social influence.
