question archive 1) Suppose you intend to work as a CEO of a new company in Bangladesh
1) Suppose you intend to work as a CEO of a new company in Bangladesh
Subject:BusinessPrice: Bought3
1) Suppose you intend to work as a CEO of a new company in Bangladesh. Now, you are in a dilemma whether to apply differentiated or concentrated marketing strategy. Under what circumstances, would you go for (i) differentiated marketing strategy and (ii) concentrated marketing strategy? Discuss. [Max 110 words] [10 marks]
