question archive Effectiveness is the goal, ad creativity is the only strategy for consumers? Do you agree or disagree with this statement? In either case, record your answer with example and you are a new food company and looking for new consumers to look after the company's
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Effectiveness is the goal, ad creativity is the only strategy for consumers? Do you agree or disagree with this statement? In either case, record your answer with example and you are a new food company and looking for new consumers to look after the company's. What factor you will keep in mind when selecting marketing strategy and What Are The Rational Patronage Motives.How can the principle of classical conditioning be applied to the development of marketing campaigns? With example
The statement that effectiveness is the goal, ad creativity is the only strategy for consumers. When targeting a specific market segments, the important goal is to be able to convince them to choose a product. Creativity in the advertisements is just but a means of achieving the desired end result (Moriarty et al., 2016). For instance, in a food company that produces noodles, it is easy to engage customers if they are engaged through creative methods of advertising such demonstration of the many meals that noodles can be used to make in a house hold. The different recipes and food combination in the advertisement is the creativity that is used to target customers while sales and increased customers reach is the effect.
Step-by-step explanation
When selecting a marketing strategy, I am keen to ensure that I have a well defined end goal and the different components that should be brought together to facilitate the success of the advertising project. Patronage buying motives refer to those considerations or reasons, which prompt a buyer to buy the product wanted by him from a particular shop in preference to other shops (Lantos, 2015). In the case of the food company advertisement, the reasons for the customers to buy the noodles are the nutritional values of a single pack, ease of preparation, superior taste and quantity. In classical conditioning, the goal is to get consumers to associate brands with a particular feeling or response (Moriarty et al., 2016). Operant conditioning might be something like an offer or a reward, such as "buy one, get one.