List 5 KPIs for Salesman. Please mention the performance measurement criteria against each KPIs as well.
(Hint: The KPIs need to be SMART)
 

List KPIs for Salesman

1. New leads

2. Lead response Time

3. Number of wins

4. Revenue

5. Cost per lead

Performance measurement criteria

New leads

Following questions meed to be check in order to evaluate the performance based in New leads KPI :

1. Which Salesman closing the more sales

2. From which areas most sales are occurred

3. Which team members performing well both Iin terms of value and quantity.

4. Target vs actual based in New leads

Once all the details available as per above questions,it's easy for the management to track the Salesman performance

Lead response Time

It's important to track lead response time to monitor the performance.

If the salesman Instantly respond than the organisation get better results. And we get the idea about sales man performance accordingly.

If the lead response Time is bed than its mean Salesman are busy in some other work so they not able to respond quickly and organisations face the challenge of loosing sales or new customer.

Here the management need to identify the other works where salesman devoted his time so that that work eliminated if not relevant.

Number of wins

It's important to check the success rate, if the success rate is less than 30% , its mean something is going wrong with the sales personnel either some issues with the sales training or whatever which results into reducing the sales

So that Basis training will be improved . For successful sales training is more important.

Revenue

Revenue is more important KPI for tracking salesman performance.

Need to check where from revenue are generated, from new sales or existing customer.

It's important to check the source of revenue because the management need to understand how many existing customers are renew the product or again activate the subscription.

Revenue KPI helps in tracking actual vs target and actual vs budget. Team performance measures in term of budgeted Revenue to actual revenue.

Cost Per Lead

Cost per lead measure what is the cost per unit is incurred in generating revenue from the one units of sales.

From cost per lead KPI management take the decision to reduce the cost of cost is higher, get to know what is profit margin per Units of products.