question archive Northeastern Publishing is going to publish Professor Ida Boar's new physics textbook

Northeastern Publishing is going to publish Professor Ida Boar's new physics textbook

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Northeastern Publishing is going to publish Professor Ida Boar's new physics textbook. The firm has agreed to pay the professor ten percent of the total revenue from book sales. Would Prof. Boar wants to produce the same quantity of textbooks and charge the same per-unit price as Northeastern Publishing? Explain your answer.

Hint: What does the professor want to maximize?

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