Personal branding is an essential element for marketing yourself and the skills that make you successful. According to Khedher (2014), "Individuals involved in personal branding develop their human capital by investing in continuous learning; enhance their social capital through visibility and notoriety and access to financial success and economic profitability."

Personal branding allows you to stand out from the crowd by projecting a positive image, behavior and actions. Prior to beginning this assignment, please review the video below and reflect on your personal experiences. Think about the most professional person (fictional or real) that you know. What characteristics make them stand out? After completing these tasks, you must write a personal brand statement.

Corporate Branding

Assignment Guidelines

• Length: Minimum of 3 paragraphs (1 paragraph brand statement & 2 paragraphs outlining how the personal brand can guide your career goals)
• Format: Times New Roman, font size 12
• Mechanics: APA Style (6th Edition). Must include a cover page and reference page 

Personal Branding

Brand Statement

Innovation runs in my veins. I tend to develop strategies and techniques to disrupt when the probability arises and adapt when the need arises. Within the past decade I have learned digital trends and became passionate with helping people in my field with the current digital age. With my motto of working smarter rather than working harder, taking action is part of my DNA, to help customers and build better customer relationships that will highlight my skills as a functional operator and strategist to come up with technologies and solutions that will enable tighter customer loyalty, retention, and engagement.

How The Brand Guides Career Goals

My personal brand will guide my career goals as an entrepreneur and manager at the same time which will see returns in economic capital, social capital, and human capital. With my personal branding, the day’s uncertainty economics, contingency, and job insecurity will be dealt with through an individualized approach (Khedher, 2014). Personal branding will boost my career goals through continuous learning investment that will see the development of human capital. My career goal is to develop a brand with unique characteristics that will be distinct in the market, and establish credibility and reputation and be recognized as an expert with my brand.

My career goal is to have growing popularity, visibility maximization, and instant creditability. With these goals, personal branding will play a critical role in increasing social capital that will see the development of a network of relationships (Strauss, 2013). The network of relationships integrates community, work, friends, and family contacts that will support, guide, influence and provide me with critical aspects that will see the enhancement of my public image. My career goal is to have increased lifetime earnings and personal value which is essentially economic capital (Khedher, 2014). With proper cultivation of proper branding my economic profitability and financial success goals will be achievable given branding enables negotiating and theorizing the volatile globalized capitalism employment landscape.