Part 1 (Objectives from Week 1–4) Based on the work that you have done this term, complete the following sections for your venture's business plan: Mission statement Vision statement The product or service Market opportunity Competitive environment Statement of ethics (based on your Phase 4 IP) Statement of social responsibility (based on your Phase 4 IP) Take your written assignments and convert them into the required sections

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Part 1 (Objectives from Week 1–4)

Based on the work that you have done this term, complete the following sections for your venture's business plan:

• Mission statement
• Vision statement
• The product or service
• Market opportunity
• Competitive environment
• Statement of ethics (based on your Phase 4 IP)
• Statement of social responsibility (based on your Phase 4 IP)

Take your written assignments and convert them into the required sections.

Note: Each section should be no more than 1,500 words; however, the following are some limitations:

• Your mission statement should be 1 paragraph maximum.
• Your vision statement should be 1 paragraph maximum.
• Your product or service description should be around 1,000 words.
• Your market opportunity and competitive environment sections should be no more than 1,500 words.
• Your statement of ethics should be no more than 2 paragraphs.
• Your statement of social responsibility should be no more than 2 paragraphs.

Part 2 (Objectives from Week 5)

• Choose a business plan template, and customize it for your venture. Include your venture's name, logo, and contact information. Fill in those sections that pertain to the work you have done on your venture this term.

Running head: BUSINESS PLAN WIREFRAME Business Plan Wireframe Name Institutional Affiliation 1 BUSINESS PLAN WIREFRAME 2 Business Plan Wireframe Introduction In the economic sphere, business organizations endeavor to be competitive and sustain their competitiveness; however, not every business organization operates in the same market niche or offers the same product. For example, Apple Inc., under the leadership of Steve Jobs, was the first organization to design and make a smartphone. However, over time, many new competitors are making similar products; despite the entrance of new competitors, Apple Inc. sustained its competitive advantage by being innovative. The example of Apple helps in explaining the nature of the business sphere; competition will always arise. I hope to start an eatery. The business will entail making fast foods for dinners, travelers and other people interested in takeaways. The nature of the business will compete with established businesses such as McDonald's, Jack-in-the-Box, and Burger King. The business organization is entering a market with established brands; however, regardless of the competition, the eatery will be created because it will offer unique foods that would satisfy the clients’ expectation both culturally and socially. The foods in the eatery will be made-to-order, which means it will be tailored to suit the client’s social and cultural aspects. Furthermore, the business will be started to offer alternative space, and dinner place that address clients' expectations. Importantly, the business will also be started to gain profits to the shareholders. Mission Making customized foods for clients from all cultures and economic backgrounds based on their specifications. The fast foods will be made to order in order to reflect that unique client cultures and tastes. BUSINESS PLAN WIREFRAME 3 Vision To be a leading made-to-order eatery in the state serving clients from all cultures and walks of life. Furthermore, the organization will ensure to offers culturally suitable foods that have been sourced ethically to so as to enhance human dignity and environmental sustainability. Product and Service The business venture will operate in the hospitality sector; it will be guided by the rules, laws and regulations that guide the operations of businesses in the sector. In general, the business will source raw fresh foods from registered suppliers from the different cultural communities it will also source other ingredients from the appropriate suppliers. The food will be made within the eatery’s outlet and served there, or delivered to cars driving in. However, some food based on the client’s request may be takeaways or delivered to the client's homes. The eatery will have adequate space that can accommodate at least 50 people at any given time. The service and products available will be promoted on signboards, billboards, local radio stations, and social media platforms. Importantly, word of mouth will be encouraged so that existing clients can share their experiences with their friends about the eatery and refer them to it. Specifically about the business, the distribution of the product, which will essentially be done at the business outlets and to home or office deliveries, will be influenced by the location of the outlet. At the start of the business, only one outlet will be opened in a metropolitan area with high human traffic. The outlets will be designed such that they can enable counter service, drivethru, and sit-downs. By counter service, it means a client can enter the outlet, place an order, the order is prepared and packaged for the client to carry home; sit-down is when the client eats from the place. In the case of the drive-thru, the client makes an order before arriving at the outlet, BUSINESS PLAN WIREFRAME 4 such that on arrival, the food is delivered to his car such that he has no time to wait. Therefore, the suppliers around the region will be contracted to supply different products based on the available cultures. For example, if the business outlet will be a region with Latinos from Puerto Rico and Latinos from Peru, then the food items that suit the people's cultures there will be sourced. Market Opportunity Like any other takeaway or drive through eatery, the business is best located in a metropolitan place, with good road connection, and outside the town center. Ideally, it should be on the road linking to a cosmopolitan residential area. The business's location will enable it to serve different cultures because customizing food based on culture is its core differentiating aspect compared to the existing restaurants. Importantly, the location should have high traffic, which means the adjacent residential places should be populated enough to attract a high number of clients on any given day. Furthermore, in order to increase the business visibility, intentional online marketing will be done. Specifically, business bloggers will be hired to publicize the business. Business blogging will that help the business enhance its online prospect and brand cognizance. Business blogging targets a mass market because of the many people who depend on the internet. Most business bloggers have a large following from different people and don’t have target groups; they depend on people viewing their posts. Blogging is a brand, and if it has authentic information and services, people will follow it and advertise the product there. Different bloggers use different strategies to reach their people, and the method will determine whether they will be international or local bloggers. Some bloggers have an international following, and they sell their BUSINESS PLAN WIREFRAME 5 products and services to people globally. Business blogging reaches a mass market because, with tight schedules for people and high access to the internet and smartphones, people prefer visiting blog sites to get more information on products and services they need. In order to ensure that the agency is effective in publicizing the business venture, it has to stand out in content because it is essential for bloggers to reduce competition; they have to provide unique content that is entertaining and educating to their readers. Quality and quantity in business blogging are critical because they increase success in the industry and reduce competition; bloggers should be willing to produce excellent content in abundance. To stand out in the blogging industry, bloggers should major in helpful content rather than viral content because valuable content will forever be educative and generates steady traffic over time Competitive Environment As noted above, the nature of the business will compete with established businesses such as McDonald's, Jack-in-the-Box, and Burger King. The established brands have the financial capacity to engage in aggressive marketing, open up more branches close to people, and employ more experienced employees. Furthermore, the competitors have loyal clientele. However, the business will position itself from the existing businesses in the hospitality sector as one that makes customized foods for its clients. It will offer unique foods that would satisfy the clients’ expectation both culturally and socially. Importantly, the organization will gain competitive advantage by sourcing for cultural foods from the source markets through the communities. It essentially means that Brazilian ingredients will be sourced from Brazil using the Brazilian community in town. The situation will reduce the cost of sourcing for foods because travellers to and from various countries are BUSINESS PLAN WIREFRAME 6 available on daily basis. By sourcing for foods using the local community networks, it will help build loyal repeat clients, who would always dine or order foods from the eatery because it connects with them. Statement of Ethics The organization will adhere to the highest ethical standards in terms of environmental conservation. It will not engage in activities or source for products that result in environmental degradation. Furthermore, the organization will exercise fair labor practices; it would not employ underage people, discriminate employees on the basis of gender, race or culture. Importantly, the organization will only buy products from upstream supply chain that also exercise fair labor practices. The ethical standards are aimed at helping the organizing promote trust and integrity among the employees and other stakeholders (Schroeder, 2019). Furthermore, the ethical standards will drive employee behavior and other groups that would engage with the organization. Importantly, the ethical standards will help the organization attain the bottom line because ethical practice helps organizations improve profitability (Schroeder, 2019). Statement of Social Responsibility As a new entrant in the hospitality sector, and due to its unique business model where it positions itself as offering customized foods that suit the tastes and cultures of clients. The organization will support educational programs for learners interested in learning to prepare cultural foods. The corporate social responsibility is in line with the organization’s mission of being a leader in making customized foods. The trained students can then be absorbed by the organization as it expands in other cities and states. Importantly, engaging on social BUSINESS PLAN WIREFRAME 7 responsibility is part of giving back to society; it also helps in building the brand image among the communities, which is good for penetrating a market dominated by the other brands (Golob, et al., 2019). BUSINESS PLAN WIREFRAME 8 References Golob, U., Podnar, K and Koklic, M. K and Zabkar V (2018). The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers. Corporate Social Responsibility and Environmental Management, 26 (3), pp. 25-32 Schroeder, K. (2019). 3 reasons why business ethics is important. Web. Accessed on 15/6/2021