?Questions 1
Subject:ManagementPrice: Bought3
?Questions
1. A definition of the corporate level problem and consequences of not solving the problem?
2. Summarize the analysis by completing WS16 - Nine Cell Analysis, and WS17 - Value Chain Analysis?
Disney company
WORKSHEET 16
VALUE CHAIN ANALYSIS
Use new technology and 3-D
Recruit professional workers
Educating and developing people
Maintaining an excellent working culture
Experiences and skills to run the projects
Good communications with all teams
What synergies exist in disney? What synergies could be created?
No company is better than Disney at taking a character, TV show, or movie and turning into a money -making franchise. In addition to creating a series of movies, episodic TV shows and online serials, Disney takes the characters and licenses them for toys, games apparel, and a wide variety of other merchandise. There is even a Mickey Mouse watch face app for the new Apple watch. In the case of Star Wars, Disney is embarking on a 14- acre expansion of its theme parks that will have Star Wars themed , lands rides, attractions, food, and characters walking around the parks. If there is a way to monetize a property, Disney will figure it out, and create numerous channels through which to distribute it. Disney's major theme parks are all used as large scale advertising tools. The park uses the characters from the movies to promote the parks and uses the parks to promote the movies. The multiple theme parks sell an absurd amount of marchandise. Disney also started to buy other companies, particularly media companies which opened the doors up to vast amounts of new ways to use synergy. Another example of Disney's clever synergy is that The Pirates Of The Caribbean movies are actually based on a Disney ride. Disney makes a movie from a Disney ride, and then advertises it by using a Disney owned company. In order to get more
