question archive groups are groups that serve as a frame of reference for individuals in their purchase decision
groups are groups that serve as a frame of reference for individuals in their purchase decision
Subject:BusinessPrice: Bought3
groups are groups that serve as a frame of reference for individuals in their purchase decision.
Explain the two dimensions that influence the importance of reference groups. Give examples of some products within these dimensions. Why do you think these dimensions influence the need for reference groups?
