question archive Listening to the Voice of the Customer (VOC) is a very important part of business excellence and a key to long term sustainability

Listening to the Voice of the Customer (VOC) is a very important part of business excellence and a key to long term sustainability

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Listening to the Voice of the Customer (VOC) is a very important part of business excellence and a key to long term sustainability. Discuss the advantages and disadvantages of practicing this effectively. Also comment on your organization's ability to listen to the VOC and act upon the feedback.

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