question archive 4- What is competitive intelligence, and what are some sources of online CI data? 5- Why and how do e-marketers evaluate the quality of information on a website? 6- What are the strengths and weaknesses of the internet for primary and secondary data collection? 7- Identify the key primary research methods and the appropriate use of each one
4- What is competitive intelligence, and what are some sources of online CI data? 5- Why and how do e-marketers evaluate the quality of information on a website? 6- What are the strengths and weaknesses of the internet for primary and secondary data collection? 7- Identify the key primary research methods and the appropriate use of each one
Subject:CommunicationsPrice: Bought3
4- What is competitive intelligence, and what are some sources of online CI data?
5- Why and how do e-marketers evaluate the quality of information on a website?
6- What are the strengths and weaknesses of the internet for primary and secondary data collection?
7- Identify the key primary research methods and the appropriate use of each one.
8- What is A/B testing and why is this important?
9- How do marketers turn marketing data into marketing knowledge?
1- What are the three main sources of data for solving marketing research problems?
2- Contrast primary with secondary data and explain the advantages and disadvantages of each.
3- Why is big data a problem for marketers?
