Write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

The CEO asked you to have lunch with him and explain exactly how you, in your role, could help the firm achieve a competitive advantage through improved supply chain management. He asked you to discuss the following specific points with him:

What supply chain management refers to and how it might differ between service type businesses and product type businesses, and between retail and manufacturing type businesses. How you would assess whether a firm has an effective versus ineffective supply chain?

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