discuss the following findings:

1. researchers have found that cognition and emotion have complementary effects.
2. Decision-makers whose emotions appear to be in balance perform the best.
3.Uncertainty and risk are experienced differently in our brain, as are gain versus losses and risk vs. Return.
Discuss comprehensively.

1)Behavioral finance can be analyzed from a variety of perspectives and Stock market returns is one of the area of finance where psychological behaviors are assumed to influence market outcomes and returns but there are also many different angles for observation.

Behavioral finance is the term of the psychological impact on the behavior of Investors and financial analyst . and it includes the impacts on the markets. It concentrate on the things that analyst are not always seems to be rational. And they tend to have limits to their self-control and so these emotions and cognition influenced to investors and financial analyst.

  To study of behavioral finance in a better and more comprehensive way , one can use traditional financial theory. Investors and Markets are affected by emotions. Investors are not confused by cognitive errors and error of information technology process

2)Decision-makers whose emotions appear to be in balance perform the best.

It is correct that Emotions can effect not just the nature of the decision, but also the speed at which one make those decisions . While if one is afraid then the decisions may be clouded by various other emotions such as caution ambiguity uncertainty , and it might take one longer to choose. Where as Anger canlead to rough and rash decision making

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