question archive The author argues that Coca-Cola and General Motors sponsor sports for reasons that go beyond the desire to boost short-term sales
The author argues that Coca-Cola and General Motors sponsor sports for reasons that go beyond the desire to boost short-term sales
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The author argues that Coca-Cola and General Motors sponsor sports for reasons that go beyond the desire to boost short-term sales. He says they are interested in using sports to deliver cultural messages. What are these messages, and why are they interested in delivering them?
